This month, the Center for Union Facts (CUF) launched the latest phase in its ongoing national education campaign focused on the United Auto Workers (UAW).

The campaign initially aimed to shed light on a pattern of corruption within the UAW. Now, it has expanded to scrutinize the union’s new leadership (including president Shawn Fain), controversial stances on hot-button issues, and failure to fulfill promises made to members.

To kick off the launch, CUF released a candid video featuring Ford worker and former UAW member Terry Bowman. A proud hourly automaker in Michigan, Terry says the UAW doesn’t represent his values and doesn’t keep its promises.

CUF placed a series of billboards next to non-unionized auto plants to spread the word about this new campaign. A mobile billboard (view creative here) also drove around the UAW headquarters in Detroit.

The ads direct audiences to a new website, UAWUncovered.com, to provide comprehensive information on Shawn Fain and other high-ranking UAW officials.

Content highlights include insights into the UAW’s anti-Israel stance, as well as a closer look at how the UAW’s final contracts with Detroit’s Big Three automakers failed to deliver on the union’s promises.