With few exceptions, Big Labor took a “thumpin” on Tuesday night, flushing tens of millions of their members’ dollars down the tubes to stall labor reform and curtail employee rights. Richard Trumka of the AFL-CIO had vowed to take out six Republican state governors whom he deemed a threat to his agenda.

Unfortunately for Trumka, all but one were re-elected. Labor reforms to increase individual employee rights enacted by forward-thinking governors in Wisconsin and Michigan will survive. One of Labor’s targets, Ohio Gov. John Kasich, shook off at least $800,000 of union funding to his opponent to win union households outright according to exit polls.

We’re taking to USA Today with the advertisement on the right to let the incoming Senators, Representatives, governors, and state legislators that labor reforms with an eye to individual employee rights are a political winner.

Voters are sending a message to legislators and governors across the nation: Standing up to union bosses and pushing for pro-employee reform isn’t a political death sentence—it’s a winning issue. Overwhelming majorities of union and non-union households alike support the provisions of the Employee Rights Act that is currently before Congress. If a new crop of Senators and Representatives are looking for a widely supported agenda item to champion, recent results show employee-empowering labor reform is a good one to start with.